Mark's Imagination

I was on Facebook at the time that I saw an ad in one of the columns. Something that normally would be ignored or tuned out what with the amount of noise in advertising we're subjected to each day. But for whatever reason I decided to click it to see what it was all about and I'm glad I did.  What I found was a really smart take on an age old device. This is the kind of innovation people are looking for today. The sorta thing that I need to remind myself, is design that "just makes sense".  If you can do that success will never be far from your fingertips.

So what is this innovation. Well plainly put it's an umbrella that opens like it should, which is opposite of how it does. This video will make more sense than I am and then you'll be all excited about it like I got.

SUPRELLA - The worlds most clever umbrella! from Lothar Kalmbacher on Vimeo.

• Double layer inverted reverse umbrella using new breakthrough design, whereby the wet side of the umbrella faces inward when closed, exposing only the dry side
• Only requires a small space to open, suitable for entering and exiting your car easily on rainy days, and keep your car interior dry and clean
• Durable with UV protection
• The unusual handle is comfortable to hold - in every position